Glorious Gaming

in-house work, glorious gaming - 2021-2024

Overview

My Contributions

  • Packaging Design

  • Retail Design

  • Production Artwork

  • Keycap Design

Glorious Gaming is a PC gaming peripheral company based out of Dallas, Texas. I worked with them as an in-house packaging and retail designer for 3 years, my work spanning most print design work (including supplementary materials) to the occasional delve into product design.

The mission of Glorious is to bring premium, high quality products back to gamers, without compromising on customizability. The focus of my position was to help push the established brand standards of a previously e-commerce focused brand into a physical retail presence.

Most of our main-line retail packaging utilized UV spot gloss, as well as heat press holographic foil to emphasize products with limited color illustrations.

Perhaps the easiest way to categorize this work is into five categories. Keyboards, mice, accessories, retail displays, products, and manuals.

keyboards

I had the opportunity to work alongside the Glorious team to create the packaging for the GMMK 2, the GMMK PRO Prebuilt, and the full product line of the GMMK 3. My role in these releases (aside from creating production ready artwork) was to help translate overarching creative direction into design that could hold required information, and massage details so that they could scale across product variations ( size, color, localization ).

mice

While I had the opportunity to work on most of the mice releases in the 3 years I worked with Glorious, the release of the V2 main line mice (Model O2, Model I2, etc.) and the first main line release of the PRO model mice is where I feel my work was the most impactful, as I created product illustrations for top view, side profiles, and helped organize product information. In the case of the PRO mice, helping push for the use of full color renders to differentiate them as a more premium product versus the illustration based packaging of other mice.

accessories

Accessories make up the bulk of the Glorious catalog by volume. These were actually some of the more fun to work on, and more challenging products as the amount of information, and amount of space given per product were much more varied and still needed to scale. This is just a small sampling of some of the products I helped package.

retail displays

Though a lesser part of my responsibilities, I was given the opportunity to create physical retail displays for our products. Displays had an individual approach for different retailers, especially within the US.

products

Part of the reason I made a good fit on the Glorious team was my previous freelance experience within the keyboard hobby, and my time with that creating production art for keycaps. While at Glorious, I was lucky enough to get the chance to design two different keycap sets. One set went to main-line retail, the other set was part of the Key-Capsules limited edition series.

At times I was also responsible for creating production artwork for serial stickers, keycap layouts, and the silkscreen of logos on mice.

manuals

One of the processes I was intimately involved with was the creation of ‘quick start guides’ that were packaged with electronics. These gave basic quick start info, storage information, as well as legal information.

I would typeset these to match brand standards at the time, and was responsible for working with our at the time packaging engineer to determine size and fold lines for these documents. These documents were typeset in Adobe inDesign, and when necessary, flattened in Adobe Illustrator.

flat lays

One of the biggest responsibilities I had as a packaging designer was also creating the production art necessary to make things a printed reality. I was responsible for managing the CMYK color space, making sure Pantone swatches were used properly and labelled properly, and making sure that designs were within proper print spec.

Optimizing for print, as well as working with our packaging engineer to confirm these optimizations was one of my favorite parts of working at Glorious. Below are several samples of production artwork within die lines.

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