Howdy!

I’m Brooke Baylis. The quick and dirty of it is that I love making things that you can hold in your hands- be that packaging or products.

The longer explanation starts with:

As a designer my biggest love is working with people to solve problems. My personal outlook is there’s always something to learn from existing design (even “bad” design- there has to be a reason it made it out into the world).

Most of my experience is packaging destined for mass production within an in-house team, and freelance work to create production artwork.

I’m really into retro tech, and the tactility of it (CRTs still scare me though).

Let’s Chat!

Feel free to drop a line! I’d love to talk about your project, the work I’ve shown on this website, or why I find CRT televisions kind of terrifying. My full résumé is available above.

EXPERIENCE

Glorious Gaming 2021 → 2024
Retail + Packaging Designer

  • Worked cross department with marketing, sales, and product development teams to create production ready packaging artwork for retail sale of consumer electronics.

  • Adapted brand identity to print schema for in-store retail displays to be used in 230+ physical locations.

  • Created supporting items to enhance the unboxing experience, including stickers and inserts.

  • Collaborated with quality team members to create supporting documents for electronic products that abided by certification requirements per region.

  • Provided support to product design team and created production artwork intended for dye-sublimation and silk-screen.

  • Led development of design schema for e-commerce based limited edition packaging.

Freelance Work 2020 → 2022
Production Artist + Manufacturer Liaison

  • Collaborated with clients to create production ready artwork.

  • Relayed time frames, budgets, and production limitations to clients.

  • Designed production artwork destined for print production, ABS injection molding, and worked with knit textile producers

University of Louisville 2019 → 2021
Office of Communication + Marketing Design Intern

  • Worked within enterprise brand system to create graphics for internal and external facing communications.

  • Prepared files for public release by making them ADA compliant.

TOOLS

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

  • Adobe Acrobat Pro

  • Esko Studio

  • Figma

  • Asana

  • Google Suite

EDUCATION

University of Louisville 2017 → 2021
Hite Art Institute