Glorious Gaming

in-house work, glorious gaming - 2021-2024

Overview

My Contributions

Packaging Design
Retail Design
Production Artwork
Keycap Design

Glorious Gaming is a PC gaming peripheral company based out of Dallas, Texas. I worked with them as an in-house packaging and retail designer for 3 years, my work spanning most print design work (including supplementary materials) to the occasional delve into product design.

The mission of Glorious is to bring premium, high quality products back to gamers, without compromising on customizability. The focus of my position was to help push the established brand standards of a previously e-commerce focused brand into a physical retail presence.

Most of our main-line retail packaging utilized UV spot gloss, as well as heat press holographic foil to emphasize products with limited color illustrations.

Perhaps the easiest way to categorize this work is into five categories. Keyboards, mice, accessories, retail displays, and products.

keyboards

I had the opportunity to work alongside the Glorious team to create the packaging for the GMMK 2, the GMMK PRO Prebuilt, and the full product line of the GMMK 3. My role in these releases (aside from creating production ready artwork) was to help translate overarching creative direction into design that could hold required information, and massage details so that they could scale across product variations ( size, color, localization ).

GMMK 2 65% in pink. I helped prepare production files for most SKUs, of which there were dozens. Two sizes, three colors, and up to seven languages depending on variant.
Image Credit

GMMK PRO 75% Prebuilt variant. This SKU was a French language adaptation to be sold in French physical retailers.

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GMMK 3 PRO HE Wireless 75% Prebuilt Black in German language. One of approximately 90+ variants for the GMMK 3 release, this was one of the localized variants created for physical retailers. At this point the brand had shifted towards colorful renders to put more emphasis on the product, with a subtle metallic finish for backgrounds as opposed to the holographic foil previously used.

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mice

While I had the opportunity to work on most of the mice releases in the 3 years I worked with Glorious, the release of the V2 main line mice (Model O2, Model I2, etc.) and the first main line release of the PRO model mice is where I feel my work was the most impactful, as I created product illustrations for top view, side profiles, and helped organize product information. In the case of the PRO mice, helping push for the use of full color renders to differentiate them as a more premium product versus the illustration based packaging of other mice.

Model O 2 Wireless in black. Spot gloss and a dark color scheme were used to immediately differentiate wired and wireless variants.
Image Credit

Model D 2 PRO 4K8KHz, where the switch to full color renders on the front of products was really finalized. Rather than holographic foil, the front render was given a coating of spot gloss.

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accessories

Accessories make up the bulk of the Glorious catalog by volume. These were actually some of the more fun to work on, and more challenging products as the amount of information, and amount of space given per product were much more varied and still needed to scale. This is just a small sampling of some of the products I helped package.

GS2 Stabilizers, an update to previous stabilizers.
Image Credit

Switch springs, of which I was able to help determine the packaging and labeling system. Each weight is assigned a color and an interchangeable sticker is used allowing for more versatility among a niche accessory.

Glorious Raptor switches, one of the more unique accessories specific to mechanical keyboards, they're what make a keyboard work.

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Polychroma RGB Keycaps, part of the rollout with the GMMK 3 release was a redux of the keycap packaging to better align with the new keyboard packaging. A rework of presentation to align with newer brand standards, as well as the information present and how it was presented on the package was my responsibility

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retail displays

Though a lesser part of my responsibilities, I was given the opportunity to create physical retail displays for our products. Displays had an individual approach for different retailers, especially within the US.

products

Part of the reason I made a good fit on the Glorious team was my previous freelance experience within the keyboard hobby, and my time with that creating production art for keycaps. While at Glorious, I was lucky enough to get the chance to design two different keycap sets. One set went to main-line retail, the other set was part of the Key-Capsules limited edition series.

GPBT Grapefruit is the main-line retail keycap set I had the opportunity to design. I selected the colors and accents and prepared production artwork.
Image Credit

GPBT Code Brew was the limited edition keycap set. This was based on a combination of Java Script, and a terminal color scheme. It was made with a much more niche audience in mind, and I had the chance to add a bit of flair with a coffee mug novelty.
Image Credit